Starblack
Spicers Paper are one
of the world’s largest paper distributors, supplying and servicing the design and print industries in Australia, New Zealand, Hong Kong, Malaysia, Singapore,
and the United States.
Brief
Starblack paper is a premium uncoated paper range. The focus of
this promotion was to introduce it as a new addition to the Starwhite range, and demonstrate its benefits to the consumer as the darkest black paper on the market.
Concept
Elaborates on our concept for the initial Starwhite brand campaign of beauty in science and nature.
This promotion is based on Dr Frank Drakes equation of the likelihood of life existing on other planets. A concertina folded folder with a typographic illustration of the equation holds 2 booklets of life on earth; one for night/nocturnal life (printed in metallic inks on Starblack), and one for day/diurnal life (printed on Starwhite).
Each book contains a kaleidoscope of illustrations of each.
Project scope
Promotional campaign
Illustrations
Brand